International Branding and Product Distribution of Croatian
 Extra Virgin Olive Oil

Červar, Matia Simon

prikaz prve stranice dokumenta International Branding and Product Distribution of Croatian Extra Virgin Olive Oil

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undergraduate thesis

International Branding and Product Distribution of Croatian Extra Virgin Olive Oil

Dubrovnik: RIT Croatia, 2018. urn:nbn:hr:229:135122

Červar, Matia Simon

RIT Croatia

Cite this document

APA 6th Edition

Červar, M. S. (2018). International Branding and Product Distribution of Croatian Extra Virgin Olive Oil (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:135122

MLA 8th Edition

Červar, Matia Simon. "International Branding and Product Distribution of Croatian Extra Virgin Olive Oil." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:135122

Chicago 17th Edition

Červar, Matia Simon. "International Branding and Product Distribution of Croatian Extra Virgin Olive Oil." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:135122

Harvard

Červar, M. S. (2018). 'International Branding and Product Distribution of Croatian Extra Virgin Olive Oil', Undergraduate thesis, RIT Croatia, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:229:135122

Vancouver

Červar MS. International Branding and Product Distribution of Croatian Extra Virgin Olive Oil [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2018 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:229:135122

IEEE

M. S. Červar, "International Branding and Product Distribution of Croatian Extra Virgin Olive Oil", Undergraduate thesis, RIT Croatia, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:229:135122

Cite this item: https://urn.nsk.hr/urn:nbn:hr:229:135122

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Metadata

Title	International Branding and Product Distribution of Croatian Extra Virgin Olive Oil
Author	Matia Simon Červar
Mentor	Kevin Walker (mentor)
Committee member	Rebecca Charry (predsjednik povjerenstva)
Granter	RIT Croatia Dubrovnik
Defense date and country	2018-05-03, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Trade and Tourism
Abstract	The literature review showed that olive oil has been part of the Mediterranean civilization since before recorded history. The olive grove has traditionally been a Mediterranean crop whose production of olives has been dedicated, for the most part, to the production of olive oil, a basic product of the Mediterranean diet. The major European producers are Spain, Italy, and Greece. The purpose of this study was to determine how to build up the awareness of Croatian olive oil in the US market and the general awareness of olive oil in the American market. A survey was used to collect data online from 113 American participants. The results of the study indicated that majority of participant are consumers of olive oil and have uncertainty toward the health benefits of olive oil. Regarding the general aspect of olive oil consumption, participants are mostly influence by doctors, family members and closest friends when choosing to purchase olive oil. However, American participants were separated in half by the awareness of Croatian as olive oil producer and majority is willing to purchase Croatian olive oil.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:229:135122
Study programme	Title: Service Management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	RIT Croatia Digital repository
Created on	2018-07-03 09:25:57