Integrirana marketing komunikacija i njezin utjecaj na potrošača

Saleh, Adnan

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master's thesis

Integrirana marketing komunikacija i njezin utjecaj na potrošača

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. urn:nbn:hr:145:621339

Saleh, Adnan

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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APA 6th Edition

Saleh, A. (2016). Integrirana marketing komunikacija i njezin utjecaj na potrošača (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:621339

MLA 8th Edition

Saleh, Adnan. "Integrirana marketing komunikacija i njezin utjecaj na potrošača." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:621339

Chicago 17th Edition

Saleh, Adnan. "Integrirana marketing komunikacija i njezin utjecaj na potrošača." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:621339

Harvard

Saleh, A. (2016). 'Integrirana marketing komunikacija i njezin utjecaj na potrošača', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:621339

Vancouver

Saleh A. Integrirana marketing komunikacija i njezin utjecaj na potrošača [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 November 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:621339

IEEE

A. Saleh, "Integrirana marketing komunikacija i njezin utjecaj na potrošača", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:621339

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:621339

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Metadata

Title	Integrirana marketing komunikacija i njezin utjecaj na potrošača
Author	Adnan Saleh
Mentor	Mane Medić (mentor)
Committee member	Mane Medić (predsjednik povjerenstva)
Committee member	Dražen Ćućić (član povjerenstva)
Committee member	Blaženka Hadrović Zekić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek (Chair of Marketing) Osijek
Defense date and country	2016-11-07, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Cilj ovog rada je objasniti koje sve oblike integrirane marketinške komunikacije poduzeća moraju koristiti u svojem poslovanju ukoliko žele biti najbolji na tržištu. Također cilj je prikazati i kroz koje sve faze prolazi potrošač prilikom odluke o kupnji nekog proizvoda. Što sve utječe na njegovu odluku o kupnji proizvoda, te na što sve poduzeća trebaju obratiti pažnju. Danas je potrošač centar poslovanja poduzeća, te biti uspješan na tržištu znači pratiti potrebe i želje potrošača, kao i njegove navike.
Abstract (english)	The aim of this work is explain which all forms of integrated marketing communication must the Company use in their business if they want to be the best on the Market. Also an aim is to present of the which all phases of passing a costumer when making a decisions about buying a product. What all influence on they decision about buying a product and on what companies need to pay attention. Today is costumer center of business enterprise and be successful in the market means to follow the needs and desires of costumers, as well as his habits.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:621339
Study programme	Title: Marketing Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	EFOS REPOSITORY
Created on	2016-12-15 12:53:33