Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu

Grčić, Ivana

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master's thesis

Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu

Koprivnica: University North, 2020. urn:nbn:hr:122:433380

Grčić, Ivana

University North
University centre Varaždin
Department of Communicology and Public Relations

Cite this document

APA 6th Edition

Grčić, I. (2020). Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:433380

MLA 8th Edition

Grčić, Ivana. "Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu." Master's thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:433380

Chicago 17th Edition

Grčić, Ivana. "Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu." Master's thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:433380

Harvard

Grčić, I. (2020). 'Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu', Master's thesis, University North, accessed 05 May 2024, https://urn.nsk.hr/urn:nbn:hr:122:433380

Vancouver

Grčić I. Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu [Master's thesis]. Koprivnica: University North; 2020 [cited 2024 May 05] Available at: https://urn.nsk.hr/urn:nbn:hr:122:433380

IEEE

I. Grčić, "Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu", Master's thesis, University North, Koprivnica, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:122:433380

Cite this item: https://urn.nsk.hr/urn:nbn:hr:122:433380

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Metadata

Title	Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu
Title (english)	The process of positioning new natural cosmetics brand in the Croatian market
Author	Ivana Grčić
Mentor	Anita Jeličić (mentor)
Committee member	Tvrtko Jolić (predsjednik povjerenstva)
Committee member	Anita Jeličić (član povjerenstva)
Committee member	Darijo Čerepinko (član povjerenstva)
Granter	University North (University centre Varaždin) (Department of Communicology and Public Relations) Koprivnica
Defense date and country	2020-01-24, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Public Relations
Abstract	U centru svih marketinških aktivnosti danas je potrošač, a pozicioniranje brenda na tržište zapravo predstavlja zauzimanje željene pozicije u glavi potrošača. Borba za potencijalnim potrošačima na tržištu je neprekidna. Melli Aromatica mali je proizvođač prirodne i ručno rađene kozmetike koja prolazi kroz proces repozicioniranja u želji da kreira pozitivan imidž poduzeća na hrvatskom tržištu. Zbog kratkotrajne prisutnosti na tržištu i nedovoljno razvijene strategije dosadašnjeg poslovanja, brend će se promatrati kao potpuno nov. Ključno pitanje na koje rad odgovara odnosi se na način na koji je moguće izgraditi i održati pozitivan imidž brenda.
Abstract (english)	At the heart of all marketing activities today is the consumer, and the process of positioning the brand in the marketplace is actually taking the desired position in the mind of the consumer. The fight for potential consumers in the market is continuous. Melli Aromatica is a small producer of natural and handmade cosmetics that is going through the process of repositioning, in order to create a positive image of the company in the Croatian market. Due to its short-term presence on the market and insufficiently developed business strategy so far, the brand will be regarded as brand new. The key question to which this thesis answers is how it is possible to build and maintain a positive brand image.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:122:433380
Study programme	Title: Public Relations Study programme type: university Study level: graduate Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	University North Digital Repository
Created on	2020-02-24 13:31:04

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