Marketing u kamping turizmu

Meden, Nina

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undergraduate thesis

Marketing u kamping turizmu

Pula: University of Pula, 2019. urn:nbn:hr:137:544129

Meden, Nina

University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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APA 6th Edition

Meden, N. (2019). Marketing u kamping turizmu (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:544129

MLA 8th Edition

Meden, Nina. "Marketing u kamping turizmu." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:544129

Chicago 17th Edition

Meden, Nina. "Marketing u kamping turizmu." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:544129

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Meden, N. (2019). 'Marketing u kamping turizmu', Undergraduate thesis, University of Pula, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:544129

Vancouver

Meden N. Marketing u kamping turizmu [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:137:544129

IEEE

N. Meden, "Marketing u kamping turizmu", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:544129

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Metadata

Title	Marketing u kamping turizmu
Title (english)	Marketing in Camping Tourism
Author	Nina Meden
Mentor	Danijela Križman Pavlović (mentor)
Committee member	Marija Bušelić (predsjednik povjerenstva)
Committee member	Danijela Križman Pavlović (član povjerenstva)
Committee member	Tamara Floričić (član povjerenstva)
Granter	University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country	2019-09-10, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Trade and Tourism
Abstract	Razvoj turizma 20. stoljeća snažno je obilježio kamping turizam, koji je bio jedan od najsnažnijih čimbenika omasovljenja turističkih putovanja. Kamping turizam predstavlja poseban oblik turizma čija atraktivnost se temelji na provođenju vremena u prirodi, te je jeftiniji oblik turizma, ali i okosnica razvoja gospodarstva Hrvatske. Kroz rad se nastoji ukazati na ponudu i potražnju za kamping turizmom u našoj zemlji, zakonsku regulativu, podizanje kvalitete kampova, te na posebnosti instrumenata marketinškog miksa u kamping turizma. Napravljena je SWOT analiza kampa Arena One 99, te su utvrđene prednosti, nedostaci, prilike i slabosti kampa. Danas u Hrvatskoj imamo sve veću turističku ponudu i potražnju za kamping turizmom i to ponajprije zbog raznolike i bogate prirodne i kulturne baštine, koje čine Hrvatsku pogodnu zemlju za ostvarenje kamping turizma
Abstract (english)	The tourism development of the 20th century was marked by the camping tourism, which was one of the most powerful factors in the development of tourism travel. Camping tourism is a special form of tourism whose attractiveness is bades on spending time in nature, and it represents a cheaper way of spending a holiday. Also, camping tourism is the backbone of the economic development in Croatia. The thesis tries to highlight the importance of tourism offer and demand of the camping tourism in Croatia, the legal regulations, raising the quality of camps and on marketing in camping tourism. For determine the benefits, disadvantages, opportunities and waeknesses of the camp Arena One 99, we made a SWOT analysis. Today in our country we have an increasing tourist offer and demand for camping tourism, primarily because of rich and diverse natural and cultural heritage, which make Croatia very suitable for realisation of camping tourism.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:137:544129
Study programme	Title: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics Course: Tourism Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Digital Repository Juraj Dobrila University of Pula
Created on	2019-09-11 16:57:44