Analiza poslovanja i konkurentnosti odabranog konditorskog poduzeća

Slijepčević, Haris

prikaz prve stranice dokumenta Analiza poslovanja i konkurentnosti odabranog konditorskog poduzeća

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undergraduate thesis

Analiza poslovanja i konkurentnosti odabranog konditorskog poduzeća

Zagreb: VERN University of Applied Sciences, 2018. urn:nbn:hr:146:573799

Slijepčević, Haris

VERN University

Cite this document

APA 6th Edition

Slijepčević, H. (2018). Analiza poslovanja i konkurentnosti odabranog konditorskog poduzeća (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:573799

MLA 8th Edition

Slijepčević, Haris. "Analiza poslovanja i konkurentnosti odabranog konditorskog poduzeća." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:573799

Chicago 17th Edition

Slijepčević, Haris. "Analiza poslovanja i konkurentnosti odabranog konditorskog poduzeća." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:573799

Harvard

Slijepčević, H. (2018). 'Analiza poslovanja i konkurentnosti odabranog konditorskog poduzeća', Undergraduate thesis, VERN University , accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:573799

Vancouver

Slijepčević H. Analiza poslovanja i konkurentnosti odabranog konditorskog poduzeća [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:146:573799

IEEE

H. Slijepčević, "Analiza poslovanja i konkurentnosti odabranog konditorskog poduzeća", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:573799

Cite this item: https://urn.nsk.hr/urn:nbn:hr:146:573799

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Metadata

Title	Analiza poslovanja i konkurentnosti odabranog konditorskog poduzeća
Title (english)	Analysis of business and competitiveness of a selected confectionery industry
Author	Haris Slijepčević
Mentor	Darko Delač (mentor)
Granter	VERN University Zagreb
Defense date and country	2018-10-16, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Živimo u svijetu bogate ponude i potražnje različitih vrsta proizvoda. Na tržištu postoje velike korporacije i mala poduzeća koja svojom inovativnošću nastoje ostvariti profit i zadovoljiti potrebe potrošača. Cilj je ovog završnog rada opisivanje jednog od najvećih poduzeća konditorske industrije u regiji. Kraš d. d. hrvatsko je poduzeće koje proizvodi slastice za hrvatsko tržište i tržište susjednih zemalja. U radu je opisan način poslovanja poduzeća Kraš d. d. pomoću financijskih pokazatelja za koje su analizirani financijski izvještaji, tj. bilanca i račun dobiti i gubitka za razdoblje od 2013. do 2014. godine. Za detaljnije opisivanje poslovanja prikupljeni su financijski izvještaji najvećih hrvatskih konkurenata konditorske industrije, a to su Zvečevo d. d. i Kandit d. o. o.. Kako se rad nije temeljio samo na kvantitativnim podacima, obrađena je i konkurentska prednost kroz analizu homogenih i diferenciranih proizvoda.
Abstract (english)	In today’s world have a rich supply and demand of various types of products. There are large corporations and small companies in the market that through their innovation strive to achieve profit and meet consumer needs. The aim of this paper is to describe one of the largest confectionery companies in region. Kraš Plc is a Croatian company that produces sweets for both the Croatian market and foreign markets of the neighboring countries. In research paper, company Kraš Plc is analyzed through the financial indicators of the financial statements, the balance sheet and the profit loss account for the period of years 2013 to 2014. For a more detailed description of the business, the financial statements of the largest Croatian competitors of the confectionery industry were collected, Zvečevo Plc and Kandit Ltd. As the work was not based solely on quantitative data, competitive advantage was analyzed through the analysis of homogeneous and differentiated products.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:146:573799
Study programme	Title: Entrepreneurship Economics Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	VERN' University Repository
Created on	2018-10-24 15:20:47