STRATEGIJA MARKETINGA MODNE KUĆE -  PRIMJER ZARA

Sever, Renata

prikaz prve stranice dokumenta STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA

Access restricted to students and staff of home institution

undergraduate thesis

STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA

Zagreb: Zagreb School of Business, 2018. urn:nbn:hr:180:066259

Sever, Renata

Zagreb School of Business

Request a copy
of the document

Cite this document

APA 6th Edition

Sever, R. (2018). STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:066259

MLA 8th Edition

Sever, Renata. "STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:066259

Chicago 17th Edition

Sever, Renata. "STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:066259

Harvard

Sever, R. (2018). 'STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA', Undergraduate thesis, Zagreb School of Business, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:066259

Vancouver

Sever R. STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:180:066259

IEEE

R. Sever, "STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:066259

Cite this item: https://urn.nsk.hr/urn:nbn:hr:180:066259

Please login to the repository to save this object to your list.

Metadata

Title	STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA
Title (english)	Fashion brand's marketing strategy – Zara example
Author	Renata Sever
Mentor	Predrag Čudina (mentor)
Committee member	Željka Zavišić (predsjednik povjerenstva)
Committee member	Neven Šipić (član povjerenstva)
Granter	Zagreb School of Business Zagreb
Defense date and country	2018-11-05, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Strategija marketinga predstavlja temelj poslovanja svakog poduzeća na dva načina, kao proces koji kroz strateški marketinški plan vodi do stvaranja strategije marketinga te kao značajna konkurentska prednost, način na koji poduzeće posluje i ostvaruje bolje rezultate od svoje konkurencije. Najpoznatije španjolsko poduzeće za proizvodnju odjeće, Zara, posluje na drugačiji način od većine drugih proizvođača odjeće. Tradicionalni proizvođači se usredotočuju na distribuciju i maloprodaju odjeće, a odjeću ne proizvode same, nego za njih to rade tvornice uglavnom u zemljama u razvoju, a proizvođači. Budući da se u modnoj industriji koristi puno radne snage, poduzeća nastoje smanjiti troškove proizvodnje te zato proizvode tamo gdje je radna snaga jeftinija. U ovom radu su prikazani način na koji Zara posluje, identificirani čimbenici koji utječu na poslovanje te utvrđene strateške prednosti i nedostaci Zare.
Abstract (english)	A marketing strategy represents the foundation of every business in two ways: as a process that uses strategic planning to create a marketing strategy and as a notable advantage over competitors, a means by which a business can attain better results than their competition. The most prominent Spanish clothing manufacturing company, Zara, conducts business differently than most other clothing companies. Traditional clothing companies concentrate on distribution and retail, but they don't manufacture their products themselves rather leaving that part to companies in mostly emerging economies. Given that the clothing industry is very labor intensive, businesses strive to cut production costs by hiring in those places where labor is most cost effective. This report will highlight Zara's business model, identify factors which affect their business and explore their strategic advantages and disadvantages in their idustry.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:180:066259
Study programme	Title: Marketing management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository ZSB
Created on	2018-11-12 10:27:25