Društveno odgovorno poslovanje u trgovačkim društvima

Markt, Katarina

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master's thesis

Društveno odgovorno poslovanje u trgovačkim društvima

Zagreb: College of Economics , Entrepreneurship and Managemnet Nikola Šubić Zrinski, 2015. urn:nbn:hr:209:839758

Markt, Katarina

European Business School Zagreb

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APA 6th Edition

Markt, K. (2015). Društveno odgovorno poslovanje u trgovačkim društvima (Master's thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:839758

MLA 8th Edition

Markt, Katarina. "Društveno odgovorno poslovanje u trgovačkim društvima." Master's thesis, European Business School Zagreb, 2015. https://urn.nsk.hr/urn:nbn:hr:209:839758

Chicago 17th Edition

Markt, Katarina. "Društveno odgovorno poslovanje u trgovačkim društvima." Master's thesis, European Business School Zagreb, 2015. https://urn.nsk.hr/urn:nbn:hr:209:839758

Harvard

Markt, K. (2015). 'Društveno odgovorno poslovanje u trgovačkim društvima', Master's thesis, European Business School Zagreb, accessed 01 May 2024, https://urn.nsk.hr/urn:nbn:hr:209:839758

Vancouver

Markt K. Društveno odgovorno poslovanje u trgovačkim društvima [Master's thesis]. Zagreb: European Business School Zagreb; 2015 [cited 2024 May 01] Available at: https://urn.nsk.hr/urn:nbn:hr:209:839758

IEEE

K. Markt, "Društveno odgovorno poslovanje u trgovačkim društvima", Master's thesis, European Business School Zagreb, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:209:839758

Cite this item: https://urn.nsk.hr/urn:nbn:hr:209:839758

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Metadata

Title	Društveno odgovorno poslovanje u trgovačkim društvima
Author	Katarina Markt
Mentor	Vitomir Tafra (mentor)
Committee member	Hedda Martina Šola (predsjednik povjerenstva)
Committee member	Tomislav Dobrović (član povjerenstva)
Granter	European Business School Zagreb Zagreb
Defense date and country	2015-12-28, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Economics of Entrepreneurship
Abstract	Društveno odgovorno poslovanje postaje sve važniji čimbenik dugoročnog uspjeha trgovačkih društava te značajan element u postizanju konkurentnosti i boljih poslovnih rezultata. Samim time raste broj trgovačkih društava koja promoviraju i provode inicijative i aktivnosti društvene odgovornosti kroz brojna područja djelovanja odnosno odnose koje ostvaruje na tržištu. Time društvena odgovornost postaje koncept koji koristi društvu u cjelini. U ovom radu prikazan je opći pojam društvene odgovornosti te njezin razvoj, kao i područja djelovanja i koristi društvenog odgovornog poslovanja. Ujedno je prikazana i važnost malih i srednjih trgovačkih društava kao i primjeri trgovačkih društava u Republici Hrvatskoj koja primjenjuju društveno odgovorno poslovanje kao standardiziran način poslovanja kroz smjernice za društvenu odgovornost u obliku normi.
Abstract (english)	Corporate social responsibility is becoming an increasingly important factor for long-term success of companies and an important element in achieving competitiveness and better business results. In line with this growing number of companies promote and carry out initiatives and activities of social responsibility through numerous areas of activity and relations on the market. In this way social responsibility is becoming a concept that benefits society as a whole. In this paper, the general concept of social responsibility and its development is reviewed, as well as fields of activity and benefits of social responsibility. It also shows the importance of small and medium-sized companies as well as examples of Croatian companies that practise corporate social responsibility as a standardized way of doing business through formal guidelines for social responsibility.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:209:839758
Study programme	Title: Graduate study program Management of small and medium enterprises Study programme type: professional Study level: specialist graduate Academic / professional title: stručni/a specijalist/ica ekonomije (stručni/a specijalist/ica ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of the European Business School Zagreb
Created on	2016-04-06 12:55:39

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