Uloga društvenih mreža u marketingu malih i srednjih poduzeća

Bogdanović, Igor

prikaz prve stranice dokumenta Uloga društvenih mreža u marketingu malih i srednjih poduzeća

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master's thesis

Uloga društvenih mreža u marketingu malih i srednjih poduzeća

Zagreb: College of Economics , Entrepreneurship and Managemnet Nikola Šubić Zrinski, 2017. urn:nbn:hr:209:651409

Bogdanović, Igor

European Business School Zagreb

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APA 6th Edition

Bogdanović, I. (2017). Uloga društvenih mreža u marketingu malih i srednjih poduzeća (Master's thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:651409

MLA 8th Edition

Bogdanović, Igor. "Uloga društvenih mreža u marketingu malih i srednjih poduzeća." Master's thesis, European Business School Zagreb, 2017. https://urn.nsk.hr/urn:nbn:hr:209:651409

Chicago 17th Edition

Bogdanović, Igor. "Uloga društvenih mreža u marketingu malih i srednjih poduzeća." Master's thesis, European Business School Zagreb, 2017. https://urn.nsk.hr/urn:nbn:hr:209:651409

Harvard

Bogdanović, I. (2017). 'Uloga društvenih mreža u marketingu malih i srednjih poduzeća', Master's thesis, European Business School Zagreb, accessed 31 December 2024, https://urn.nsk.hr/urn:nbn:hr:209:651409

Vancouver

Bogdanović I. Uloga društvenih mreža u marketingu malih i srednjih poduzeća [Master's thesis]. Zagreb: European Business School Zagreb; 2017 [cited 2024 December 31] Available at: https://urn.nsk.hr/urn:nbn:hr:209:651409

IEEE

I. Bogdanović, "Uloga društvenih mreža u marketingu malih i srednjih poduzeća", Master's thesis, European Business School Zagreb, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:209:651409

Cite this item: https://urn.nsk.hr/urn:nbn:hr:209:651409

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Metadata

Title	Uloga društvenih mreža u marketingu malih i srednjih poduzeća
Author	Igor Bogdanović
Mentor	Senka Zavišić (mentor)
Committee member	Marina Nikolić (predsjednik povjerenstva)
Committee member	Dimitrije Milojević (član povjerenstva)
Granter	European Business School Zagreb Zagreb
Defense date and country	2017-07-13, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Društvene mreže imaju izuzetno značajan potencijal u ostvarivanju uspješnosti poslovanja suvremenih poslovnih subjekata, a koji se očituje u boljoj povezanosti i otvorenosti prema klijentima, reklamiranju ciljanim skupinama, brendiranju, pronalaženju poslovnih partnera, razvijanju novih ideja, boljem rangiranje na tražilicama i dr. Sve prethodno navedeno u funkciji je ostvarivanja konkurentske prednosti suvremenih poslovnih subjekata. U ovom je radu obrađivana problematika društvenih mreža u kontekstu malih i srednjih poduzeća pri čemu je fokus bio stavljen na korištenje potencijala društvenih mreža u kontekstu marketinških aktivnosti suvremenih poduzeća koja djeluju na području Republike Hrvatske. U cilju utvrđivanja prethodno navedenog, provedena je analiza korištenja društvenih mreža od strane malih i srednjih poduzeća koja djeluju na području Republike Hrvatske, a u kojem je sudjelovalo 50 malih i srednjih poduzeća, proizvodno i uslužno orijentiranih. Sukladno dobivenim rezultatima, najvažniji su razlozi korištenja društvenih mreža od strane malih i srednjih poslovnih subjekata: prikupljanje informacija o potrebama i željama ciljanog tržišnog segmenta, promocija proizvoda/usluga/poslovnog subjekta, komunikacija s ciljanim skupinama, odašiljanje informacija o proizvodu/usluzi/poslovnom subjektu, stvaranje brend-a, unaprjeđenje prodaje te niži troškovi marketinškog djelovanja.
Abstract (english)	Social networks have a tremendous potential in achieving the success of the business of modern business entities, which is manifested in a better relationship and openness to clients, targeting targeted groups, branding, finding business partners, developing new ideas, better ranking on search engines, etc. All the above mentioned is in the function of realize the competitive advantage of modern business entities. This paper deals with social networking issues in the context of small and medium enterprises, focusing on the use of social networking potential in the context of marketing activities of modern companies operating in the Republic of Croatia. In order to establish the aforementioned, an analysis of the use of social networks by small and medium-sized enterprises operating in the Republic of Croatia was conducted, involving 50 small and medium-sized enterprises, productive and service-oriented. According to the results obtained, the most important reasons for using social networks by small and medium business entities: gathering information on the needs and desires of a targeted market segment, promoting a product / service / business entity, target group communication, sending product / service / business informatio, creating a brand, improving sales, and lowering marketing costs.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:209:651409
Study programme	Title: Graduate study program Management of small and medium enterprises Study programme type: professional Study level: specialist graduate Academic / professional title: stručni/a specijalist/ica ekonomije (stručni/a specijalist/ica ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of the European Business School Zagreb
Created on	2017-08-21 08:48:50