This final paper is dealing with the most profitable, and moreover constantly researched field of croatian economy – tourism. On an example of Krapinsko-zagorske and Zagrebačke region, there has been shown a certain amount of financial costs that has been invested into attracting foreign and domestic tourists on territory of mentioned two regions. This research is also trying to find an answer to a qustions like, how much does a domestic tourist knows about touristic attractions of Krapinsko-zagorska and Zagrebačka region based on local touristic activity so far. In making this final paper, there had beed used different research methods in accordance with the defined object and the whole purpose of research. At the very beggining of research is applied the content analysis based on domestic and foreign literature written about pure marketing and marketing in tourism. Also it has been used secundary method of gathering informations. Furthermore, it has been used method of primary research by conducting quantitative and qualitative mothods. There was not a slight chance of avoiding method of analysis and synthesis, as well as empirical research data collected from personal experience of the author. The results of this final paper have proven that Krapinsko-zagorska region is more attractive and has been more visited by the tourists when we are talking about annual numbers of arrivals, eventhough that region is smaller than a Zagrebačka region, and eventhough the amount of spent money from local Tourist offices per one tourist is lower than in second region. Conducted survey showed that the investigated persons are more aware of toristic attraction of a region that is promoting her style and images, than on the one that is not promoting her touristic attractions on any way.