The Impact of Macro Influencers in Travel Decision Making Process for Generation Z

Prkačin, Antonela

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The Impact of Macro Influencers in Travel Decision Making Process for Generation Z

Dubrovnik: RIT Croatia, 2023. urn:nbn:hr:229:065838

Prkačin, Antonela

RIT Croatia

Citirajte ovaj rad

APA 6th Edition

Prkačin, A. (2023). The Impact of Macro Influencers in Travel Decision Making Process for Generation Z (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:065838

MLA 8th Edition

Prkačin, Antonela. "The Impact of Macro Influencers in Travel Decision Making Process for Generation Z." Završni rad, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:065838

Chicago 17th Edition

Prkačin, Antonela. "The Impact of Macro Influencers in Travel Decision Making Process for Generation Z." Završni rad, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:065838

Harvard

Prkačin, A. (2023). 'The Impact of Macro Influencers in Travel Decision Making Process for Generation Z', Završni rad, RIT Croatia, citirano: 01.09.2024., https://urn.nsk.hr/urn:nbn:hr:229:065838

Vancouver

Prkačin A. The Impact of Macro Influencers in Travel Decision Making Process for Generation Z [Završni rad]. Dubrovnik: RIT Croatia; 2023 [pristupljeno 01.09.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:065838

IEEE

A. Prkačin, "The Impact of Macro Influencers in Travel Decision Making Process for Generation Z", Završni rad, RIT Croatia, Dubrovnik, 2023. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:065838

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Podaci o radu

Naslov	The Impact of Macro Influencers in Travel Decision Making Process for Generation Z
Autor	Antonela Prkačin
Mentor	Zrinka Friganović Sain (mentor)
Ustanova koja je dodijelila akademski / stručni stupanj	RIT Croatia Dubrovnik
Datum i država obrane	2023-04-28, Hrvatska
Znanstveno / umjetničko područje, polje i grana	DRUŠTVENE ZNANOSTI Ekonomija
Sažetak	Social media has been considered by many as one of the most powerful tools when it comes to making travel decisions among Generation Z. Macro influencers have the most influence on this generation. This research paper investigates the credibility of influencers and the importance of their reviews and comments related to the travel decision making process. The method used to collect data was a questionnaire which was distributed to RIT Croatia students belonging to Generation Z from two campuses, Dubrovnik, and Zagreb. The most significant result of this research shows that even though the concept of social media influencer is still not familiar to all participants, Generation Z follows influencers because of their knowledge, honesty and experience, and this generation travels most often to gain new experiences and get to know new cultures. Further research is recommended to understand better the concept of social media influencers and why Instagram is considered to be the most powerful platform and a possible marketing tool to influence travel decisions of Generation Z.
Ključne riječi
Jezik	engleski
URN:NBN	urn:nbn:hr:229:065838
Studijski program	Naziv: Service Management Vrsta studija: stručni Stupanj studija: preddiplomski Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursa	Tekst
Način izrade datoteke	Izvorno digitalna
Prava pristupa	Otvoreni pristup
Uvjeti korištenja
Repozitorij	Digitalni repozitorij RIT Croatia
Datum i vrijeme pohrane	2023-05-22 11:37:49