What Motivates Guests to Leave Reviews in Restaurants?
 E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik

Pergjoni, Anita

prikaz prve stranice dokumenta What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik

završni rad

What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik

Dubrovnik: RIT Croatia, 2018. urn:nbn:hr:229:593431

Pergjoni, Anita

RIT Croatia

Citirajte ovaj rad

APA 6th Edition

Pergjoni, A. (2018). What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:593431

MLA 8th Edition

Pergjoni, Anita. "What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik." Završni rad, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:593431

Chicago 17th Edition

Pergjoni, Anita. "What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik." Završni rad, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:593431

Harvard

Pergjoni, A. (2018). 'What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik', Završni rad, RIT Croatia, citirano: 24.04.2024., https://urn.nsk.hr/urn:nbn:hr:229:593431

Vancouver

Pergjoni A. What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik [Završni rad]. Dubrovnik: RIT Croatia; 2018 [pristupljeno 24.04.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:593431

IEEE

A. Pergjoni, "What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik", Završni rad, RIT Croatia, Dubrovnik, 2018. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:593431

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Podaci o radu

Naslov	What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik
Autor	Anita Pergjoni
Mentor	Zrinka Friganović Sain (mentor)
Član povjerenstva	Rebecca Charry (predsjednik povjerenstva)
Ustanova koja je dodijelila akademski / stručni stupanj	RIT Croatia Dubrovnik
Datum i država obrane	2018-05-02, Hrvatska
Znanstveno / umjetničko područje, polje i grana	DRUŠTVENE ZNANOSTI Ekonomija Trgovina i turizam
Sažetak	The purpose of this paper is to investigate what are primary reasons to motivate guests to leave on-line comments. The first part of the research tries to define how much impact traditional word of mouth and electronic word of mouth have on guests in hospitality industry according to the previous research and literature. The paper then focuses on explaining positive and negative sides of leaving comments and it seeks to answer the question: What motivates guests to leave a comment about their overall experiences? The second section of the paper defines what methods and materials were used to make this descriptive type of research and what is the possible answer to the research question according to the author’s interpretation. It is author’s desire that the results from research might give readers a better insight into what are the factors that influence a guest to leave a comment and how this type of marketing tool works in restaurant industry
Ključne riječi
Jezik	engleski
URN:NBN	urn:nbn:hr:229:593431
Studijski program	Naziv: Service Management Vrsta studija: stručni Stupanj studija: stručni Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursa	Tekst
Način izrade datoteke	Izvorno digitalna
Prava pristupa	Otvoreni pristup
Uvjeti korištenja
Repozitorij	Digitalni repozitorij RIT Croatia
Datum i vrijeme pohrane	2018-07-05 09:42:12

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