Bridezilla does not live here anymore

Baričević, Jelena

prikaz prve stranice dokumenta Bridezilla does not live here anymore

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završni rad

Bridezilla does not live here anymore

Attitudes of Croatian millennials towards wedding planning services

Dubrovnik: RIT Croatia, 2018. urn:nbn:hr:229:952569

Baričević, Jelena

RIT Croatia

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APA 6th Edition

Baričević, J. (2018). Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:952569

MLA 8th Edition

Baričević, Jelena. "Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services." Završni rad, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:952569

Chicago 17th Edition

Baričević, Jelena. "Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services." Završni rad, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:952569

Harvard

Baričević, J. (2018). 'Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services', Završni rad, RIT Croatia, citirano: 08.01.2025., https://urn.nsk.hr/urn:nbn:hr:229:952569

Vancouver

Baričević J. Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services [Završni rad]. Dubrovnik: RIT Croatia; 2018 [pristupljeno 08.01.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:952569

IEEE

J. Baričević, "Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services", Završni rad, RIT Croatia, Dubrovnik, 2018. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:952569

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:952569

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Podaci o radu

Naslov	Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services
Autor	Jelena Baričević
Mentor	Milena Kužnin (mentor)
Član povjerenstva	Rebecca Charry (predsjednik povjerenstva)
Ustanova koja je dodijelila akademski / stručni stupanj	RIT Croatia Dubrovnik
Datum i država obrane	2018-05-02, Hrvatska
Znanstveno / umjetničko područje, polje i grana	DRUŠTVENE ZNANOSTI Ekonomija Organizacija i menadžment
Sažetak	ABSTRACT The research focused on expectations of Croatian millennial brides towards wedding planning services. It was investigated what do millennial brides expect to be delivered from wedding planning agencies and what are their expectations when seeing themselves as future brides. Out of 178 questionnaire participants, results showed how older millennials do not expect a strong relationship with their wedding planner. The research also showed how more educated millennials view the relationship with their wedding planner more realistically then less educated millennials. What they all have in common is the importance of reliability as the most important feature pertaining to the wedding planning agency and the service they offer. It has been proven that reliability is the number one by importance between five dimensions within the SERVQUAL method and how customers identify their brand loyalty to companies through the common shared values. For future research it is advised to measure perceptions of married women who have already experienced the relationship with the wedding planning agency.
Ključne riječi
Jezik	hrvatski
URN:NBN	urn:nbn:hr:229:952569
Studijski program	Naziv: Service Management Vrsta studija: stručni Stupanj studija: stručni Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursa	Tekst
Način izrade datoteke	Izvorno digitalna
Prava pristupa	Otvoreni pristup
Uvjeti korištenja
Repozitorij	Digitalni repozitorij RIT Croatia
Datum i vrijeme pohrane	2018-06-08 12:47:14