Coca-Cola is a soft drink made from herbal extracts.It was produced on May 8th, 1886. and her manufacturer is John Pemberton. Coca-Cola today, is after more than a hundred years one of the most famous world brands, it operates in more than two hundred countries around the world and almost two billion doses are consumed daily. In order to become one of the most famous and recognizible brand in the world, Coca-Cola acted strategically. Thanks to this, Coca-Cola is recognized in virtually every corner of the globe. In order to achieve superior market results and to acquire even more customers all over the world, Coca-Cola needs quality marketing strategy. So, marketing, as a subject of research in business ethics can be seen as a social and management process by which products are created, offered and exchanged of value with others, individuals and groups get what they need or what they want. It consists from a range of the activities by individuals or organizations that facilitate and accelerate the exchange of dynamic environment through the creation, distribution, promotion and priceing of goods, services and ideas. Marketing is more than just advertising or selling a product. He involves the development and management of a product that will meet our specific needs. Marketing focuses on making the prodcut available in the right place, at the right time and at the price that is acceptable to the customer. On the other hand, we can say that ethics is of great importance in marketing. Ethics or unethical decisions are a consequence of the influence that a culture of an individual and the culture of economics and other entities, and the level of acceptance of ethics in those entities. For the subjects to forward their relationship towards ethical problems, they make ethical codexes, rules of behavior which help the subjects, marketing experts and other managers to bring decisions that are ethically more correct.