A crisis is an unplanned and undesirable period in the operation of a company with limited duration and certain consequences. It can happen to any organization at any time, without rules. When a crisis occurs in an organization, what organizations can do to “survive” the crisis as successfully as possible is to communicate. Crisis communication is crucial in such moments because in this way we inform the public about the situation that has occurred. We also present the information we want to be known, thus creating the trust of the media and the public and preserving the organization's own reputation. The part of the organization that deals with crisis communication is crisis management, it is the first to know how to inform the public in the worst situations so as not to panic and feel insecure, and must not allow unverified and accurate news to come out. The role of the media in crisis communication in recent times is extremely large. With the advent of social networks and the availability of the Internet at all times, information is spreading extremely fast and it is important that accurate information reaches its users so as not to create panic and mistrust of citizens. Also, the media are the ones who in a large number of cases transmit unverified information and thus create panic among citizens. We had such an example in Croatia after the earthquake in Banovina, when the media reported that the Red Cross did not forward the collected donations to the victims of the earthquake. In this way, they created mistrust among the citizens, who hurried to personally take the collected donations to the affected areas.