As already mentioned in this paper, olive tree is part of our oldest tradition and history. There is a famous Dalmatian saying that the olive tree is similar to a mother, always ready for selfless giving and it is a symbol of peace and traditional family value. It is a link between natural, cultural and Mediterranean heritage, as well as a nurturer and a donor of the divine elixir – the oil above all oils. Thus, this work proves that olive growing is an agricultural branch that has not yet been sufficiently utilized and how olive growing needs to be further developed and expanded. Likewise, olive growing can further develop its gastro-touristic offer and add tourist services to its standard agricultural activities, such as by opening a tasting room. The main actuators of such activities are family farms. In order to encourage their development, the registration procedure should be facilitated and the necessary documentation reduced. Also, their oversight should be simplified because now, under these circumstances, they fall under a variety of jurisdictions. Agriculture, and also olive growing, requires a strong link with tourism. It creates a new valuable branch that needs to be well-refined and billed through tourism. We need tourists who will buy Croatian products. Thus, this paper emphasizes the cooperation with tourist places such as restaurants and shops. The greatest hope is to increase the tourist offer by opening OPGs with additional content such as tasting rooms and other tourist attractions.