Information technology and its applications, are becoming an increasingly important element in achieving a competitive and efficient business in any hotel organization. The development of computers, information technology and software inovations, are starting to have a more significant impact on human activity. Information technology has long been present in the business environment, and quality information system makes the company more efficient and competitive in all turbulent market environment. The greatest change in performance improvement is the introduction of information technologies. Taking into consideration the computerization of hotels and hotel chains, we will notice the level of technology that becomes obsolete, and needs to be updated and upgraded in order to be competitive. Besides the computerization of primary functions necessary for the performance of the hotel business (booking, reception ...), it requires innovative changes in computerization of every department throughout the hotel system. Thus, information systems are increasingly implemented in daily operations of the hotel industry and shape the new ways and solutions that lead to successful business results of the hotel. Many studies have shown, investing in the field of information technology is a most common form of innovation when hotel industry is considered. Valamar Riviera is an example of a hotel company that is continuously improving its information technology, trying to achieve business optimization and implementation of process-oriented organization. The aim of the research and the work itself, is based on the presentation of the development of information systems within the company Valamar Riviera, its impact on the internal and external factors, the presentation of the relationship between business processes and improvement of the overall business by implementing innovative IT solutions. In addition, into consideration will be taken the attitudes of employees and guests, the impact of information technology and the role of such technology has in the system of the hotel in which they work or reside.