In Europe and all around the world a growing number of companies that promote the concept of social responsibility, in response to different economic and social conditions. That companies want send a message to various stakeholders with whom they have contact (employees, shareholders, investors, consumer and the public sector) to show them hw their involments in the form of social responsibility can contribute a lot od the local community, but also to themselves. This message is sent in a manner that present their achievements in this area. In this way, companies are investing in their future, and in the same time they expect that their voluntary engagment can help to increase personal gain and get the whole community. Regardless of how corporate social responsibility is very topical area of research in the world, it can see that Croatia still does not pay enough attention to this topic. Corporate social responsibility is trend that has imposed itself with development, but it could be say that this concept is easier to adopt to medium and large companies, while small companies do not have enough resources to cope with challenges of the corporate social responsibility. On example of the beer industry it could be concluded that the three leaders in this industry a lot of money and time invested in corporate social responsibility. All of three are very conscious, and participate in many socially responsible projects, take care of the environment and for their employees, while smaller breweries also take care of the social responsibility, but to a lesser extent, in accordance whit its budget. Karlovac brewery as a part od Heineken group, begins to take care about corporate social responsibility of 2008. year, after incident of gas poisoning that has encourage them how important is take care od that. After that incident they published every year Suistainability Reports of what they do about that, and how they take care of corporate social responsibility.