In a world of constant growth and development, in an increasingly wasteful and polluting society, second-hand commerce is a way of reconciling with nature and preserving natural resources and the environment. The topic of this thesis is Second-hand clothing - consumer purchasing motivation. The theoretical part deals with the thoughts and works of other scientists on this rather neglected, but valuable topic. Using a qualitative research approach, a field survey was conducted to observe a store offering second-hand items. Observation revealed that this is a very specific type of store offering a different shopping experience. We have come to know a number of differences in functioning that relate mainly to payment methods, search methods and purchase decisions, ambient layout and the like. The second method used was the interview and it brought us the individual experience of buying second-hand goods from five research participants. From their statements we have learned that the ambience of Croatian used clothing stores is much poorer and less attractive than those abroad. We also discovered that our interlocutors felt that there was a pronounced prejudice against other members of society towards those who shopped at second-hand stores, although they were not considered stigmatized. This situation is mainly blamed on poor marketing and poor public awareness. What attracts our participants to this type of shopping every time is the curiosity, the sense of "treasure hunting", and the convenience and variety of the offer. In addition to these features, they emphasize the quality and originality of the item. For them, second-hand shopping is a specific experience that is satisfying.