The phenomenon of influencer marketing makes it possible for one person to communicate with hundreds or even thousands of other people about products and brands so that the impact of the influencer-consumer communication is getting more and more significant. Social networks, as a hybrid element of promotional combinations, have considerably halted the development of traditional advertising methods. The content, timing and frequency of communication are beyond the direct control of brand managers. Influencers are the ones now who are responsible and who are entrusted by brand producers that give them complete creative freedom. Managers must learn how to form wishes through contents that are consumer-targeted and that are aligned with brand's mission and goals. The thesis The role of influencers in corporate brand management is created with the desire to explore the connection between brands and influencers. According to the research conducted for this paper, the influencers are not willing to cooperate if they are not fully satisfied with products and if they would not choose them personally. The brand managers said that authenticity was most appreciated when selecting influencers, whereas the infuencers highlighted having freedom in creating sponsored contents as extremely significant. Also, this research showed that the nfluencers and brand managers share the same opinion, namely that influences are totally changing the marketing world, but also that they are increasingly diverting financial resources that brands used to invest in traditional forms of advertising. One of the key predispositions of a successful influencer, according to the influencers themselves, is a communication with his/her followers, particularly so since the theoretical part of the thesis defined millennials as sophisticated and demanding audience who want a continuous interaction with their chosen opinion leaders. The research also showed that the respondents can make a living solely from internet, without worrying about their future prospects.