Global tourism development is a global phenomenon, so we attach great importance to the concept and meaning of globalization in tourism, the choice of national tourism strategies in Europe in the world of globalization, modern globalization trends in European tourism, and the tourist transition of the Croatian Adriatic in globalization. Globalization is a process of unifying the rules of the economic and political behavior of all subjects of economic and political life on the planet Earth. The globalization of world tourism takes place within developed countries, but it is also increasingly being transferred to developing and transition countries. The emergence of tourism arose from the notion of human needs, and therefore tourist needs, as opposed to tourist goods. The contribution of tourism to the economic development of an area is manifested in its impact on investment, income, or employment, causing their increase, time as a rule, and an increase in the standard of living of the individual and the community in which it takes place. With its multiple and diverse functions, tourism acts directly and indirectly on the realization of many development goals. In tourism, a destination denotes a locality, place, region, country, group of countries, and even a continent as the destination of tourist trips. A destination is a flexible, dynamic space whose boundary is determined only by the market, regardless of administrative boundaries. In the conditions of the growing globalization of the world economy, each country strives to use its comparative advantages, to ensure a long-term increase in the living standards of the population. Today, tourism is one of the most profitable and largest industries in the world. The global pandemic experience will have a lasting impact on our values and change aspects of our lives, especially in tourism it may result in a shift in spatial, environmental, and socially responsible behavior. Tourism after the Corona era will be different, it could and should be better.