Cultural heritage is woven into every segment of society and is an inevitable element in building the identity of a nation and thus of an individual. The transmission of culture from generation to generation is based on the preservation of one's own language, dialect, customs and traditions. Changes in lifestyles, urbanization, globalization and, to a large extent, the increasing presence of technology diminish the values of tradition, customs, cultural and native heritage. Intangible heritage has been neglected or not given enough attention for years, but it is the basis of many skills and knowledge that are mostly transmitted orally or by direct learning from older generations. In this paper, it is written about different ways of encouraging native identity in preschool children, about cultural heritage and preservation of the „Čakavski“ language through artistic and musical creativity. One of the main incentives in the direct work with children of preschool age when writing this paper was the work of Zlata Petešić "Garden full of flowers". Nowadays, it is important to preserve one's own language, dialect, custom and tradition. With the advent of technology in our everyday life, old words are being lost, the use of dialects is decreasing and customs are slowly being forgotten. In order to prevent the above, it is important to encourage the development of native identity and preservation of native heritage in children from their earliest age.