Digital transformation is becoming a crucial process for maintaining the competitiveness of modern companies in a dynamic business environment characterized by rapid technological changes. This paper explores the impact of digital technologies and innovations on organizational behavior, focusing on analyzing changes in work processes, communication, organizational structure, and other relevant aspects. The research aims to identify key changes and trends in organizational behavior and assess their impact on business success. Through analysis, the paper seeks to provide guidance for leading organizations through complex processes of change and contribute to the development of theoretical and practical knowledge about digital transformation of organizations. The research hypotheses investigate how digital transformation affects the flexibility of work processes, communication patterns within organizations, and the structure of organizations, with a focus on the application of innovations such as artificial intelligence and the Internet of Things. Through detailed analysis, the paper will also address identifying key motives and areas of digital transformation and the role of expertise in implementing these changes. Through a systematic analysis of theoretical models of change management in organizations, the research will provide insights into different approaches and strategies that companies can apply to successfully implement digital transformation. Through all the mentioned aspects, this paper aims to provide a comprehensive understanding of the complex interaction between digital technologies, innovations, and organizational behavior, and their impact on modern business. The results of the research are expected to provide useful guidance for companies facing the challenges of digital transformation and contribute to further development of theoretical and practical knowledge in this field.