"Transformation of Business Models towards Sustainable Development" explores key aspects of integrating sustainability into business strategies. It begins with defining sustainable development and EU guidelines, emphasizing the impact of globalization on sustainability. The focus on UN Goal 12 underscores the importance of aligning business models with sustainable consumption and production. Business models are analyzed in detail as critical mechanisms of sustainability, including the structure of the business model canvas and various types of business strategies. Special attention is given to business excellence according to ISO 9004:2018, which serves as a foundation for continuously improving processes in line with sustainable principles. The paper explores the concept of the circular economy as a key principle for achieving sustainability in business models. The transformation of business models towards sustainable development affects economic, social, and environmental sustainability, detailed through various case studies, including the implementation of sustainable business models. Finally, an analysis of current business trends focuses on sustainability, using IKEA as a case study to analyze the economic, social, and environmental aspects of their operations. Throughout these elements, the paper highlights key aspects of the connection between business excellence and sustainable business models, emphasizing the importance of ISO 9004 as a guideline for achieving long-term sustainability.