Culture is a phenomenon of continuing development. It’s a living identity, it keeps and develops national values and it’s being shaped in a continuing sharing process. That cultural sharing process is as old as the culture itself. Cultural tourism is a very complex phenomenon. Although in Croatia it hasn’t been researched enough and it’s necessary to create a scientific base and a sufficient amount of knowledge for its practical use, it’s been intensively gaining attention in Croatia. Therefore it’s necessary to involve this form of tourism into development plans on all levels, among other forms of tourism, so it could influence faster image and identity development of Croatia as a touristic destination. By developing cultural tourism, touristic sector is striving to prevail structural problems such as intensive seasonality and geographical concentration of demand along the Adriatic coast, by enriching the touristic supply, while the interest of cultural sector lies in financial effects which are a result of its intensive inclusion into the touristic supply. No matter the size, Croatia has a lot to offer in terms of cultural tourism. Each part is unique, it tells its own story and with its history it is woven into the customs and behaviour of locals.