The role of the museum in contemporary society has significantly changed in a relation to the period of elitist concept of the museum. Contemporary society is marked by cultural globalization, commodification of culture and technocracy which poses a number of challenges for museum profession and institution. Contemporary museum operates in the framework of the new museology that is primary interested in the social development, therefore, the traditional functions of preservation and presentation of heritage complements with the social intervention, the animation for the social utility, as well as the creation of income and employment in the context of cultural tourism. Controversial circumstance in the achievement of museum practice is action at a time of ubiquitous entertainment where nothing has value if someone is not amused. Because of that, many museum practices adapt their academic character for the purpose of the spectacle and entertainment. Such a practice can trivialize the museum mission, so museums must continuously deliberate the quality of the museum's products.