The research topic is the value of the brand. The need for the research of the brand value arises from the fact that the brand is an intangible asset of the company which is not as easy to quantify as other forms of property, but the valuation of the brand is essential for successful brand management. The value of the brand can be divided into financial and market value of the brand. The research results indicate the availability of a large number of methods of measuring the financial and market value of brands that have been developed by international consulting agencies. Methods of market brand evaluation are based on an analysis of attitudes about brands, while financial methods are based on indicators of financial statements; costs, discontinuous cash flows, Interbrand method. The success of the process of brand management is determined by applying the method of measurement of both aspects of brand equity: financial and market aspect.