Nowadays, promotion is not just another aspect of marketing that needs to be incorporated in business operations. Promotional mix is a multitude of tools used for improving business and taking it to higher levels. Digital marketing and marketing in general take up a big part of commerce and a substantial par of firm's budget. In recent years, promotions have become one of the crucial parts of business. Through to persuade them to buy their goods. Furthermore, corporations communicate with present and future buyers through different promotion techniques, and acquaint them with novelties and advancements made by the company they are interested in. The subject of this paper is to examine the wishes and preferences of potential and current clients and based them to develop promotional activities by which the subject of this paper will improve their business. The aim is to promote the offer of the business entity in response to the preferences and demands of the customers. Primary and secondary research determined the current promotional activity of the subject and proposals for the use of promotional mix tools have been made. Every business entity decides how to implement promotion in its operations, according to one's business activities and resources. Results of the study indicate that business owners are prepared to invest in delivery system and web site creation in order to attract customers.