The graduation thesis entitled The Analysis of the Opportunities for the Expansion of the Capacities of the Existing Flower Production analyses the cost-effectiveness of the expansion of the existing flower production using the example of a specific company. The paper starts with a theoretical description of the current situation on the flower market both in Croatia and in the world. Due to excessive flower imports, the products provided by domestic producers are uncompetitive because of the low prices. The Netherlands is the leading country on the flower market andit features the largest cut flower auction. Other countries, which are equally involved in flower production and selling at auction, reach a large number of customers and higher profits through this auction. The paper describes the business idea, the analysed market, the existing competitors, as well as the financial opportunities and the business plan. The objective of the analysis in this paper is to provide an insight into the profitability of involvement in flower production in Croatia, based on the calculations presented in the tables.