The aim of this paper was to research opinions and attitudes regarding personalised toothbrushes and to create a promotional activities plan for a new oral hygiene product. MeBrush personalized toothbrushes are mechanical toothbrushes with an option of replacing the “head” of the toothbrush and with a personally decorated visual appearance. Users can choose whom name will be written on the product and the overall design of the toothbrush (pictures, symbols, ornaments and other). Furthermore, it is possible to choose the number and thickness of bristles, as well as the size of the head. This research was conducted using a qualitative research method – focus group with six participants. Participants of the focus group, irrespective of their demographic and social characteristics, concluded that MeBrush is a product intended for everyone. They also concluded that it could not only be a personal purchase choice, but also a suitable present for family and friends. The area that contributed to the development of the promotional activities plan is related to the usage of social networks. All participants of the focus group are active on social networks, they follow and read news portals but they are not interested in communication activities of dental hygiene products. These results and opinions of participants are useful for creating MeBrush promotional activities plan and for analysis of competitive dental hygiene brands.