Dell Technologies, a global leader in the field of information technology, successfully applies the Just in Time (JIT) system as a key element of its production model. This system enables the company to achieve operational excellence and competitive advantages through efficient inventory management, flexibility in production and high product quality. The implementation of the JIT system began with a thorough analysis of existing processes and the identification of key areas for improvement. Dell has adopted sophisticated inventory management systems that enable real-time demand monitoring and inventory minimization. Tactical scheduling of production enables rapid changes in production processes according to market needs, while partnerships with reliable suppliers ensure a continuous supply of necessary components. The current state of the JIT system at Dell shows that the company is realizing a number of benefits. This includes increased flexibility in production, reduced storage and inventory management costs, and improved product quality. Dell has been able to integrate the JIT system into its business model and achieve operational excellence, thus ensuring competitiveness and long-term success in the information technology market. However, the implementation of the JIT system also brings certain challenges. The need for flexibility in production and planning requires constant adaptation and investment, while the need for reliable information systems sets additional requirements. Despite these challenges, Dell managed to realize the significant advantages of the JIT system and proved to be an example of successful integration of innovative manufacturing strategies into the business model.