Shopping has become an integral part of our everyday life and it greatly affects a life of an individual. A person is forced to give time and money to go shopping, irrelevant whether it is about food, clothing or other things that are necessary for existence. When it's about luxury that someone wants afford to them self, then it's about having a choice to go shopping because he does not depend on those products as he is depending on household supplies. Also, people go shopping for fun, they spend hours in shopping malls because that relaxes them, they get rid of stress that way and it lifts up their mood. Behavior of consumer can be defined as a process of shopping an consuming certain products and services in which they alone decide how to spend their money. Instinct, excitement, pleasure, hedonism, irrationality and emotionality are causally consequential elements of impulsive shopping. Impulsive shopping is spontaneous and encouraged by sudden urges and these days it is becoming more and more prevalent. They are saying that the impulsive shoppers are always looking for new things and are ready to experiment in consumption, and often they want to fill thir needs that are of higher hierarchical rank. Considering that the impulsive shopping is a form of shopping in which one decides on the spur of the moment, it's a big problem for people that don't have money at that certain time. Because of that, marketing experts have decided to make shopping easier and more available to all classes. That's how ATMs, credit cards, longer working hours and online sale came into being and all that made shopping more easier. Exactly because of that, consumers are buying more because they do not think they are spending their own money if they are spending future money. When it comes to products of mass consumption whose consumption is inevitable for existence, it's evident that the unfavorable economic conditions have a big impact on impulsive shopping that encourage the consumers to buy things they need but also the things that they don't need because they are selling at a lower price at that time. This results in changes in the labor market, which lead to longer working hours, work on sundays, holidays and such.