Digital marketing is evolving at lightning speed and more and more companies are opting for this form of advertising their products and services compared to traditional marketing methods. With the gradual development of the Internet and other communication tools such as social networks, marketers are finding many ways to reach their target market and try to sell them a particular product. Tourism is an industry that has profited greatly from the increasing frequency of advertising in the digital world. With just a few clicks, a person can discover all the information about the desired holiday destination, accommodation and other tourist services. It is crucial for companies to present themselves in a quality way so that the potential client would not turn to competitors. Search Engine Marketing is becoming an increasingly important tool in online advertising. People all over the world search for information on the internet by typing different keywords in order for the algorithm to offer them the most optimal answer to their question. Every growing business must have an appropriate strategy to impose in the search engine algorithm and to make its result among the first in the search results. Social networks are a key factor in presenting products and services and developing brand awareness. Quality and captivating content can attract a potential customer and ultimately motivate him to take concrete actions - buying a product or service.