Sports product in this study is defined as a football game and the analysis were used top football games played on the recently finished European Championship in France. The aim of the study was to analyze the differences in the possibilities of consuming a superior product in terms of sports average sports customers from different countries, participants of the championship. For the analysis of the prices of sports products defined in the work used are selected indicators of GDP, the average salary of the participating countries of the European Football Championship and the prices of sports products. The results indicate significant differences in the individual countries are able consumption top sports products. Croatia is among the countries with lower standards so that it shows that the sports consumer needs significant work your ass off and alone time to invest more financial resources in order to use a top football or experience. The paper also shows how the price of a football-type product of the European Championship have increased substantially compared to the previous period, which certainly does not contribute to the average sports consumer. If the trend of rising prices still persists it can be said that the sport will become available only to the elite.