Entrepreneurship of 21.st century is facing with challenges of combining economic growth and ecological sustainability. Finding new innovations which implementation reduces negative effects on environment by improving usage of available resources is becoming civilizations most important question. Importance of small and middle enterprises, as well as their strategical development have a key role in development of whole economic system in Croatia which is a part of European Union. However, although there are public competitions for co-financing projects from EU funds, entrepreneurship's are uninformed about possibilities and opportunities which are available. Differences between regions and members of European Union are being reduced by cohesion politics as well as allocation of grants from EU open new possibilities to every new entrepreneur. Therefore goal of this document was determination of possibilities for financing ecological innovations to ensure that more and more entrepreneurship's could get an opportunity to use available resources for realization of ecological innovations. European union structural and investment founds can be one of the source for co financing projects based on ecological access and innovation. Innovativity and quality made projects which guarantee success and durability of business undertake can bring needed financial resources. Innovations that are ecologically acceptable are preferable for investing.