prikaz prve stranice dokumenta YouTube as a promotional tool: Vlogger versus tourist board generated videos
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završni rad
YouTube as a promotional tool: Vlogger versus tourist board generated videos
Dubrovnik: RIT Croatia, 2019. urn:nbn:hr:229:037696
Rudoviq, Monika
RIT Croatia

Citirajte ovaj rad

Rudoviq, M. (2019). YouTube as a promotional tool: Vlogger versus tourist board generated videos (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:037696

Rudoviq, Monika. "YouTube as a promotional tool: Vlogger versus tourist board generated videos." Završni rad, RIT Croatia, 2019. https://urn.nsk.hr/urn:nbn:hr:229:037696

Rudoviq, Monika. "YouTube as a promotional tool: Vlogger versus tourist board generated videos." Završni rad, RIT Croatia, 2019. https://urn.nsk.hr/urn:nbn:hr:229:037696

Rudoviq, M. (2019). 'YouTube as a promotional tool: Vlogger versus tourist board generated videos', Završni rad, RIT Croatia, citirano: 07.11.2024., https://urn.nsk.hr/urn:nbn:hr:229:037696

Rudoviq M. YouTube as a promotional tool: Vlogger versus tourist board generated videos [Završni rad]. Dubrovnik: RIT Croatia; 2019 [pristupljeno 07.11.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:037696

M. Rudoviq, "YouTube as a promotional tool: Vlogger versus tourist board generated videos", Završni rad, RIT Croatia, Dubrovnik, 2019. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:037696

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:037696
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Podaci o radu
NaslovYouTube as a promotional tool: Vlogger versus tourist board generated videos
AutorMonika Rudoviq
MentorVanda Bazdan (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2019-04-27, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		HUMANISTIČKE ZNANOSTI
Interdisciplinarne humanističke znanosti
Sažetak
YouTube is a trendy video sharing site that provides the opportunity to tourist destinations to communicate their brands and identities through promotional videos. The purpose of this study was to assess the difference in effectiveness and quality of promotional videos published by vloggers and those published by the tourist board in attracting potential customers and promoting a tourist destination. Specifically, content analysis of four videos was conducted, including the categories of attraction factors and emotional brand values. Even though there was no difference detected in the effectiveness and quality of vloggers' and tourist board's promotional videos, there was a significant difference in the presence of attraction factors and emotional brand values.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:037696
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: stručni
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
RepozitorijDigitalni repozitorij RIT Croatia
Datum i vrijeme pohrane2019-07-04 08:14:49

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