Brand Identity and Its Effect on Consumer Behaviour

Mišić, Petra

Pristup korisnicima matične ustanove

završni rad

Brand Identity and Its Effect on Consumer Behaviour

Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet, 2020. urn:nbn:hr:148:145776

Mišić, Petra

Sveučilište u Zagrebu
Ekonomski fakultet

Citirajte ovaj rad

APA 6th Edition

Mišić, P. (2020). Brand Identity and Its Effect on Consumer Behaviour (Završni rad). Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:148:145776

MLA 8th Edition

Mišić, Petra. "Brand Identity and Its Effect on Consumer Behaviour." Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2020. https://urn.nsk.hr/urn:nbn:hr:148:145776

Chicago 17th Edition

Mišić, Petra. "Brand Identity and Its Effect on Consumer Behaviour." Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2020. https://urn.nsk.hr/urn:nbn:hr:148:145776

Harvard

Mišić, P. (2020). 'Brand Identity and Its Effect on Consumer Behaviour', Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, citirano: 27.12.2024., https://urn.nsk.hr/urn:nbn:hr:148:145776

Vancouver

Mišić P. Brand Identity and Its Effect on Consumer Behaviour [Završni rad]. Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet; 2020 [pristupljeno 27.12.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:145776

IEEE

P. Mišić, "Brand Identity and Its Effect on Consumer Behaviour", Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, Zagreb, 2020. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:145776

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Podaci o radu

Naslov	Brand Identity and Its Effect on Consumer Behaviour
Autor	Petra Mišić
Mentor	Mirko Palić (mentor)
Ustanova koja je dodijelila akademski / stručni stupanj	Sveučilište u Zagrebu Ekonomski fakultet Zagreb
Datum i država obrane	2020-09-29, Hrvatska
Znanstveno / umjetničko područje, polje i grana	DRUŠTVENE ZNANOSTI Ekonomija Marketing
Sažetak	Marketing that is known today, strives for achieving distinctiveness among competitors on the market. In order to accomplish such goal, the primary step involves creating and building strong brand elements, which form a unique brand identity. It is important to ensure identification of the brand with consumers, and to develop positive relationship and loyalty. The aim of this paper is to discuss brand identity with regards to consumer behaviour and how brand awareness is developed with specific brand elements. Based on the case study research, it is indicated how strong brands and recognizable elements of the brand identity affect the consumers’ decision and willingness to purchase such branded products, even to the extent of paying higher price. It creates consumer loyalty, while consequently guiding toward establishing long-term relationships with those companies.
Ključne riječi
Jezik	engleski
URN:NBN	urn:nbn:hr:148:145776
Studijski program	Naziv: Ekonomija (Bachelor Degree in Economics) Vrsta studija: sveučilišni Stupanj studija: preddiplomski Akademski / stručni naziv: sveučilišni/a prvostupnik/prvostupnica ekonomije (baccalaureus) (univ.bacc.oec.)
Vrsta resursa	Tekst
Način izrade datoteke	Izvorno digitalna
Prava pristupa	Pristup korisnicima matične ustanove
Uvjeti korištenja
Repozitorij	REPEFZG
Datum i vrijeme pohrane	2020-09-29 10:25:43